Secrets to Landing SEO Clients

By On May 18, 2012 · Leave a Comment

Along with the general SEO work I do with my clients, I also provide consulting services for online agencies and often will assist them in securing new clients. Selling Search Engine Optimization services is not difficult to do, these days. There is great demand from companies who realize success in their business is being seen [...]

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Social Media Weighs In on SEO

By On May 11, 2012 · Leave a Comment

I have a real passion for SEO and optimizing web sites. The thrill of the chase is probably what intrigues me the most about optimizing and ranking web sites. I check my ZoomRank accounts religiously each day to monitor the different web sites I am working with, and to see if my work has pushed [...]

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Quality Backlinks for Improved Search Engine Rankings

By On May 8, 2012 · Leave a Comment

The SEO playing field is one that is in a constant state of change. Link building has changed over the years, and with Google’s introduction of Panda last year, the tactics have changed again.

Backlinks have been one of the major elements in good SEO for as long as people knew what optimizing was. Backlinks [...]

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Panda Forces Page Layout Changes – A Real Life Example

By On May 4, 2012 · Leave a Comment

A recent Panda update from Google has affected the way a web page is viewed by the crawler, and changed the way a Google wants the page to be laid out. Here is a real life example of how changing the layout of a page radically affected the search engine rankings.

Google’s Panda updates have [...]

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Search Engine Results at the Enterprise Level

By On May 2, 2012 · Leave a Comment

As an agency owner, I have clients that are on-board specifically for SEO work with the need to rank high in the natural search engines. Early on, when I had relatively few SEO clients, providing individual ZoomRank accounts to each client made sense. I would pass along the monthly cost as part of my package [...]

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Do Longtail Keywords Drive A New Era of SEO?

By On February 29, 2012 · Leave a Comment

After a year of Google’s Panda updates, the approach to optimizing a web site has been changed for many SEOs. Google has made it clear that link building with quality, inbound links is a primary factor in raising the ranks of your web site. And many high ranking sites have found that low quality links [...]

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ZoomRank Launches Upgraded Application

By On February 6, 2012 · Leave a Comment

ZoomRank has officially released the latest search engine ranking platform that promises to provide web site ranking information in a more usable format. With more information at your fingertips, and in a format that is more flexible, downloadable, searchable and generally pliable, tracking your SEO work and targeted keywords becomes more scientific than ever before.

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Is Search Engine Ranking Dead?

By On January 23, 2012 · Leave a Comment

The purpose of SEO is to optimize the pages of a web site to rank as high as possible on the search engine results pages, for particular key words. The higher the ranking, the greater the traffic through the site, and typically, an increase in conversions or sales. Depending on the competitive element in the [...]

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Which Makes More Sense: In-House SEO or An Agency?

By On January 17, 2012 · Leave a Comment

Business owners in the Internet Marketing landscape have a choice when it comes to SEO talent for their web sites. A new paradigm from just a few years ago, more and more businesses today accept the idea that good search engine rankings are a critical piece to their overall marketing plan. With this adoption of [...]

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6 Web Site Tasks for 2012

By On January 6, 2012 · Leave a Comment

The new year typically marks the time for people to make resolutions and start fresh with a new year. It is also a good time to do some annual web site maintenance. Here are six items to do to your web sites in 2012.

Update Your Copyright Date. Starting with one that is obvious, but [...]

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